This video was made as a social media Ad to capture attention and show off this brand's new collection. On this shoot, dopamine was our number one priority. We focused on getting cool and interesting shots on the spot and made our models do all kinds of stuff in a perfect location we decided would fit perfectly for this ad. The real work behind this ad tho is in the editing. It's a long, time-consuming process where we focused on a lot of effects and transitions to keep attention. Couple this with sound design and high-pase music and you got yourself a winner.